Happy Ageing: growing old well is the beginning of happiness

The current trend is self-acceptance, respect for one's body, and daily support in well-being. Today, we talk about "Happy Ageing" or "aging well" rather than "anti-aging."

WHAT IS HAPPY AGEING?

It is known that over time the skin undergoes physiological changes responsible for aging. Cell regeneration slows down, the ability to retain water decreases, and the skin becomes more sensitive.

According to an Ipsos study for the Korian Foundation for Well-Aging, 71% of women over 65 live well with their age. Indeed, today mature women are increasingly confident; they know their bodies, their skin, and the ingredients in the products. They no longer fall for the unrealistic promises of eternal youth marketing. Now they seek transparent, down-to-earth, and caring brands.

Happy Ageing is about celebrating self-acceptance and learning to age well. Today, consumers want to treat themselves to "cocooning" moments to take care of themselves, with products that respect their bodies as well as the environment. Taking care of well-being thus involves using care products with textures and scents that provide a true moment of relaxation. Omnisens has always advocated a lifestyle and philosophy that go far beyond these products.

FROM ANTI-AGEING TO PRO-AGEING

"Aging" is no longer a taboo word. As Pierre Bisseuil, research director at Peclers Paris, explains, "We have moved from anti-aging to pro-aging, meaning a more realistic and authentic view of age and femininity. It is a positive and optimistic change." Today's cosmetics aim more to enhance and reveal everyone's beauty, with authentic and suitable products.